Are you struggling to get people to your new website?
It’s okay! All is not lost, my friend.
I know it can be very frustrating, but you can start getting traffic to your website.
When I first became a copywriter, I really struggled to understand the secrets of getting people to my clients’ websites. It seemed like no matter what I did, people weren’t getting there.
But I learned that traffic is like a positive feedback loop.
For those of you who weren’t super into biology in college (hello past self!), a positive feedback loop is defined as “a process in which the end products of an action cause more of that action to occur in a feedback loop.”
Essentially, when you disrupt your website’s homeostasis of ZERO traffic, it will create a snowball effect.
Once you start building momentum with your content and your social media, you’ll start getting more people to your site.
Those blog posts and pins will keep driving traffic even while you create new content.
However, it’s also important to be aware that there are different stages of your business. When you are first growing your blog traffic, don’t worry about overcomplicating things with SEO or PPC.
Once you start using these simple techniques and continue to use them consistently, you will start to see quantum leaps in traffic.
Think of it like working out.
When you first start running, the chances that you’ll just go out and run 50 miles is pretty slim.
In fact, if you haven’t ever been running in your life, chances are that first mile is going to feel rather miserable.
And your run will most likely be much slower than someone who has been running since their Cross Country days in high school.
But as you start running consistently, you can start getting more advanced by running farther and faster, changing your diet, etc.
Getting traffic to your blog is the same way. You don’t have to start using the advanced techniques and strategies until later on.
So what are the ways to start driving traffic to your website?
Here are 8 different ways to increase traffic to your website.
Create New Content
Even if you’re new to the blogging/online business game, I’m sure you have recognized that search engines and social media platforms prefer blogs that post new content frequently.
Your audience loves new information. That’s why they are willing to read your latest blog post each day. Or why they are willing to binge-watch your Youtube channels or blog posts.
Plus, blogs can have a long lifespan. Many people will read blog posts that were published years ago, even though they aren’t likely to do the same with social media updates.
HubSpot’s data revealed that publishing new content 16x or more each month can drive 3.5x more traffic. They also saw 4.5x more leads than those who only published once a week or less.
It’s important to publish at least 4x each week, especially if your blog is new.
Creating new content is also a great way to engage your audience. The content you write and create will matter more than vanity metrics like your followers. Many followers aren’t engaged with your content in the same way.
However, if you are creating amazing content consistently and you focus on promoting that content by getting it in front of people, you will see your traffic increase quickly.
It’s important to remember to promote and share your blog posts through social media too. Otherwise, no one will know that you have new posts.
Make In-Depth Content
If you want more traffic, you’ll also want to improve the quality of your content.
First, this means expanding on your idea in your blog posts, so you create in-depth content (a.k.a. long-form content.)
Long-form blog posts not only establish you as an authority because you can delve deeper into the subject instead of just covering the basics like those little puny 500-word blog posts.
Your audience will be able to get all of the information they need in one place. Whereas with the shorter blog posts, the audience often has to jump to ten different blog posts or website to get the same information.
Not to mention, long-form posts get shared more on social media. BuzzSumo recently did a study on 100 million articles. And guess what the results were?
The long-form posts (which were between 3,000-10,000 words) were shared 16x more often than short-form content.
All those shares drive more people back to your website, exploding your traffic.
Publishing long-form content also helps Google recognize you as a contender.
When you publish long-form blog posts, your audience will start spending more time on your website, while also becoming more engaged with the content.
Which is one of the things Google uses to decide where to rank your blog and your website on their page.
Publish New Content Consistently
Consistency is a huge factor in traffic. Especially for new bloggers.
Many people get wrapped up in trying to do other things with their business. Maybe they are starting to monetize it with affiliate promotions and email campaigns. Or maybe they are creating their own products.
Which might lead them to stop making content for a couple of months at a time.
However, when you stop publishing new content consistently, your traffic will drop.
One of the best ways to publish consistently is to find a schedule that works for you.
If you haven’t left your 9-5 yet, you’ll need to take a look at your schedule to see when you will have time to write. You might only have time to post 1-2 new articles a week, which is great!
Even though it isn’t the recommended 4x per week like HubSpot suggests, something is better than nothing!
You might not see the huge jump in traffic that you would see if you could publish more often, but you will start to see an impact on your traffic.
An easy way to start publishing your content more regularly is to batch your work.
Write and edit your blog posts in a batch. Instead of writing, editing, promoting, creating pins and Facebook images, etc. all in one go for a single blog post, write two or three blog posts when you have time.
Then the next day edit all of them together. Batching your work helps you stay more productive because your mind isn’t constantly distracted when you switch to a new task.
It also allows you to maintain the quality of your blogs without having to hire outside writers.
Guest Post on High Traffic Blogs
Guest posting is a great way to start driving traffic to your blog, even if you’re new to the whole blogging world.
It allows you to build authority while also speaking to bigger audiences than you currently have.
Plus, it will start building your credibility with Google because you start getting more relevant links (improving your SEO without even trying!)
And when you start to land guest posts on high traffic blogs, you will start gaining a ton of new subscribers.
To start landing guest blog posts, you’ll need to find the right opportunities.
The best way to find them is to search for other websites that are relevant to your niche.
You’ll want to find blogs that are:
- In your niche or industry
- Have an engaged audience (see if they are getting social shares and comments.)
- The owner has active social media accounts (so they will promote the content.)
- And that they have an audience that will at least be interested in what you write.
A simple Google search is a great way to find opportunities. Here’s a list of 500 different websites that need guest bloggers.
Once you’ve found the right opportunity, you need to pitch your guest post. Make sure your pitch reveals that you understand their audience and that it has a similar feeling to other content they publish.
Write Comments and Responses on Other Blogs
You probably have some favorite blogs that are in your niche right?
You love reading them and maybe you have some insightful thoughts that will add to the conversation?
Because commenting on a blog not only gains traffic for you, but you also start to build a relationship with other bloggers in your network.
You can even comment on your competitor’s blogs. As long as you aren’t spammy, leaving a comment will start providing referral traffic to your website.
Make sure you add a link to your website in your comment because a small percentage of the audience will click through to your website.
Aim to be the first commenter, since people won’t scroll all the way to the bottom if there are a ton of comments.
Also, make sure you put some effort into your comment. Analyze what they said, recognize what was great about it and elaborate with some awesome knowledge.
Try to leave 5-10 comments each day. You should be able to do this in under an hour.
Host a 30-Day Challenge
Challenges are a really fun way to create new content. But they are also incredible at making a snowball of traffic.
Challenges stand out from the typical blog post because they build even more of a relationship with your audience. As you update it each week, your audience will also start to trust you more and more because you will be demonstrating your expertise.
Plus, everyone likes a before and after. A story of overcoming challenges. A story of triumph. And they will tune in each week to see how you did.
It’s something you can use at every phase of your business, even if you’re just starting out.
You can do this in a couple of different ways.
You can do it as a blog series where you update your readers each day on your progress towards your goal.
Or you can create a Facebook group to start building relationships with your audience.
Either way, you’ll want to make sure the challenge is centered around a problem that the audience is having. If your blog is about fitness, it could be about losing weight. If you are a coach, it could be about building more confidence.
Each day (or week) create prompts and homework to help lead your audience in the right direction.
Throughout the entire course of the challenge, provide relevant links back to your site to provide them with more information.
I’d also use it to turn them into subscribers on your email list (building your list and gaining traffic WOOHOO!)
If you have a product, you can also use these challenges to promote it. Personal invitations to members who are really engaged with the contest are also a great way to get sales.
Run a Contest or Giveaways on Social Media
Contests are very similar in benefits to the challenge, but they are faster and less work. It’s an easy way to increase your traffic when you ask your audience to share your contest through referrals and social media.
You’ll want to make sure your prize is fun and useful. It doesn’t have to be expensive. It could be as simple as a $10 book or a funny mug.
Then decide what you want your participants to do. Maybe they have to sign up to your list. Maybe they have to share with 3 people they know. Or maybe both.
The real leg-work in the giveaways is promoting it.
Not only should you promote your giveaway on your social media, but you might also be willing to ask partners, fellow website owners, or other readers to help promote it. You can probably even find a free site like one of these to promote your giveaway.
Get Help from People Who Know What They’re Doing
Of course, one of the fastest ways to grow your traffic is to learn from the best.
When you buy a course from people who not only know the content, but who have tested what strategies work and what doesn’t, you’ll be able to move ahead much faster than if you try doing everything alone.
One of the best decisions I made was learning how to increase my traffic through different courses.
I’ve spent thousands on courses. And not just when I was first learning about freelance copywriting.
I also took courses to learn different ways of getting traffic. Facebook Ads. Email courses. Monetization strategies. Branding. SEO. Etc.
These courses were hugely impactful because I knew that I was going directly to the source and I did the work. I wasn’t trying to piece together information from a thousand different blog posts from every corner of the internet.
Learning new skills with paid courses will save you both time and money over the long run.
If you aren’t ready to invest in a course, that’s okay!
There are a ton of free courses out there to help you get started.
Remember, blogging is just like anything else. When you learn quickly and implement the lessons with action, you will start seeing results. Decide what you need to do, get focused, and do the work.
“Success is a science. If you have the conditions, you’ll get the result.”
Comment below: what’s your biggest source of traffic right now? (Bonus points for the first commenter 😉 )